Rockstar Games are seeking an analytically-minded Marketing Manager with hands-on operational experience running targeted marketing programs online (web, mobile, e-mail, social), with a proven track record of implementing innovative and revenue driving solutions for a digital business.
The individual we seek will play a key role in defining the roadmap, building the day to day strategies, and utilizing quantitative & qualitative analytics to make decisions and drive innovation. The candidate must have excellent organizational skills, self-motivation, be resourceful, and be able to manage multiple priorities, take initiative and develop and maintain positive relationships with key stakeholders.
Work with marketing and internal analytics teams to drive targeted marketing strategies and execution through owned and paid channels.
Project manage the implementation and optimization of targeted marketing tools.
Drive monetization, engagement and retention through marketing while working towards revenue and other KPI focused goals.
Present plans and post analysis to stakeholders in a concise and easy to understand format.
Derive insights from multiple data sources to inform future strategies and areas of opportunity.
Prioritize projects through broad cost/benefit analysis.
Act as the targeted marketing subject matter expert; researching, learning, and applying the latest techniques and technologies to Rockstar Games.
Coordinate with global marketing teams and external agencies to deliver culture-specific insights that can drive creative development for global brand campaigns.
Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
Drive growth in a dynamic, fast-paced, high-growth organization.
6+ years of direct marketing and/or online marketing experience designing, executing and evaluating targeted marketing programs for a data-focused business.
Hands-on experience in project management and/or consulting, preferably in the following sectors: e-commerce, digital products, digital video, sports, media and entertainment.
Experience in consumer segmentation analysis, P&L management and execution of metric-based marketing programs through channels including email, online media and direct mail.
Experience with managing third party vendors in the areas of CRM, DMP and analytics.
Understanding of integrated marketing programs, including knowledge of Consumer Promotions, Shopper Marketing and traditional channels.
Expert in Excel – analytical and comfortable creating spreadsheet models and working with large amounts of data.
Excellent prioritization skills – ability to evaluate and prioritize a wide array of opportunities within a highly dynamic environment.
Excellent communication skills – comfortable communicating to internal executive and product teams, as well as written communications for consumer-facing audiences.
Flexibility to adapt to changing business requirements, and ability to power through ambiguity.
Ability to thrive in a fast-paced, entrepreneurial environment with a track record of success in leading cross-functional initiatives.